We have a mature approach to features and functions. 3 is where Bank of America falls-and me, as the head of digital. But now they’re focused on driving adoption and getting people to use what they built.īucket No. 2 are those banks that already have built the features and functionality-and are continuing to build, because that job's never done. 1 would be those banks that are really focused around building features and functionality in their digital properties.īucket No. I think you can catalog and put all 5,000 banks into one of three buckets.īucket No. Probably there’s a head of digital at every one. The following has been edited for brevity and clarity.ĭavid Tyrie (DT): There are about 5,000 banks across the US.
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